In the same way that the Motown sound of the 1960s catapulted many black performers into mainstream stardom and turned Detroit into a record industry mecca, the Miami sound has helped south Florida emerge as the capital of Latin music. Now they're simply getting down to business." "Everyone is here everyone knows who's here. Max Borges, former Florida chapter director of the National Academy of Recording Arts & Sciences (NARAS), says the conventions, along with the infusion of artists, producers and industry executives, have helped the region's music community reach critical mass. Other annual music gatherings already in the area include the How Can I Be Down? hip-hop convention and dance music's Winter Music Conference. Midem signed on with Miami for a four-year commitment. Estimated economic impact locally: $17.5 million. Reflecting its role as a melting pot of musical forms, this month Miami hosts more than 2,500 artists and industry officials at the first annual Midem Latin America & Caribbean Music Market, a networking convention sponsored by the prestigious, Paris-based Reed Midem Organization. The bilingual lyrics, combined with a peculiar blend of Latin, rock, hip-hop and other musical styles, signaled the worldwide acceptance of a distinctive brand of pop music known as the "Miami sound." But the infectious tune's success was remarkable for another reason. for three and a half months and topped the charts in dozens of other countries. And if there was any doubt that last year's hit song and dance craze from Miami's Bayside Boys had conquered the world, it vanished when reports flickered across the Internet that Libyan strong man Moammar Gadhafi was seen flailing his arms to the song's catchy beat. So did Bill Gates, Madeleine Albright and basketball bad boy Dennis Rodman.
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